Topics

Diagnostic

  • Aimed at the Wrong Horizon

    Nike’s Consumer Direct Acceleration strategy had plenty of data. What they didn’t measure was demand creation and that’s where the strategy unraveled.


Decision Making

  • Alignment Without Motion

    Organization don’t always miss opportunities because of bad decisions. Sometimes the problem is slower decision-making. A culture of radical alignment creating strategic lateness.

  • Analysis as Avoidance

    Most data requests aren’t about rigor. They’re about avoiding the discomfort of deciding under uncertainty.

  • What Makes Sense a Year From Now?

    Urgency is not the same as importance. A single question can separate the decisions worth making from the ones you’ll regret when the pressure is gone.


Self-awareness

  • When Markets Stop Making You Look Good

    Strong markets make everyone look smart. The real question most leaders avoid: how much of your recent success is strategy, and how much is circumstance?


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