Alignment Without Motion
Organization don’t always miss opportunities because of bad decisions. Sometimes the problem is slower decision-making. A culture of radical alignment creating strategic lateness.
Aimed at the Wrong Horizon
Nike’s Consumer Direct Acceleration strategy had plenty of data. What they didn’t measure was demand creation and that’s where the strategy unraveled.
Analysis as Avoidance
Most data requests aren’t about rigor. They’re about avoiding the discomfort of deciding under uncertainty.
When Markets Stop Making You Look Good
Strong markets make everyone look smart. The real question most leaders avoid: how much of your recent success is strategy, and how much is circumstance?
What Makes Sense a Year From Now?
Urgency is not the same as importance. A single question can separate the decisions worth making from the ones you’ll regret when the pressure is gone.